Can OSX remote control input be captured and remapped?

For instance, play on my headphones will launch iTunes. If I disable com.apple.rcd, the controls stop working altogether, which leads me to believe the change needs to take place around rcd. Are there any workable solutions for this, or third party tools? I would essentially want to remap the RCD inputs to the match the media keys on the Mac (or others if necessary).

Question by speedRS on Super User, licensed CC BY-SA. We show a short excerpt and link to the original thread as credit.